About

Straight-Line Coach was founded in 1986 in San Francisco by Dusan Djukich and today has a global presence.

Straight-Line Methodologies focus on assisting highly committed entrepreneurs, executives and business owners to get unreasonable results in outrageous time frames.

We get to the source of why individuals fail to apply their hard earned knowledge base. We provide you with highly practical strategies that once implemented lead to effective, highly productive lives and businesses.

Straight-Line Coaches

These are the only coaches that we endorse as verified Straight-Line coaches.

Johan van der Put

(Europe)

Johan was the first Certified Straight-Line Coach in Europe and brought this coaching technology to the vast majority of European nations.

He has a unique talent for helping people live their lives fully, and with no regrets. The focus of Johan’s work is on influencing the desired outcomes of entrepreneurs, executives, business owners, and companies. Johan is an outstanding keynote speaker on Straight-Line Coaching and Straight-Line Leadership. He shares potent insights on creating cutting-edge performance, and getting to the source of challenging problems with mid-sized and large organizations throughout Europe.

Kristof Cuppens

(Europe)

Kristof has worked with numerous companies across various industries throughout Europe, Russia, and North America, identifying root causes in challenging situations, creating successful strategies, and finding effective solutions. He has a unique talent for working with people and organizations, helping them tap into their own knowledge bases, thereby significantly impacting their bottom line. As a certified Straight-Line Coach, Kristof works worldwide, conducting lectures and training sessions on Straight-Line Leadership.

Ferda Göde

(Europe)

Ferda Göde has built an international career in media and business development and has been active as a coach for over 10 years. She works with individuals who want to win big. Her strengths: sharp conversations, concrete results, and nothing less than a radical upgrade in quality of life.

Ferda doesn’t do vague. She works with precision, confrontation, and a radical focus on results. She doesn’t ask for permission. She draws clear lines that create movement.

Simon de Clerck

(Europe)

Simon de Clerck built his foundation in hotel management and the international food industry, where he built and scaled a business of his own. He helps people see where they’re unconsciously getting in their own way so they can become more effective, build stronger relationships, and gain more mental space.

He stays present when things get uncomfortable. His calm persistence brings clarity and direction, especially when others pull back. That makes him reliable and powerful in any transformation.

Tommy Kruizinga

(Europe)

Tommy Kruizinga built a successful franchise concept in personal training and coaches individuals to see beyond their current reality. He’s intensely driven to help people realize their potential so they can create the future they’ve already envisioned for themselves.

Tommy never stops moving. He lives with fire, sees what’s possible, and refuses to tolerate mediocrity. He pulls people out of their slowdown and puts them back on course at full throttle.

Tom Saeys

(Europe)

Tom Saeys combines commercial drive with performance coaching in his work. He prefers to coach people who are done postponing, who no longer tolerate excuses, and who choose change. His fuel? Watching people transform radically.

Tom lives for transformation. He works with people who choose change, not delay. No room for excuses, only growth.

Nils Janssens

(Europe)

Nils Janssens brings his experience as an entrepreneur and company builder into his work as a Straight Line Coach.

He works with established founders and executives who already operate at a high level and recognize that their next results require full alignment between decisions and execution.

Nils is known for his precision, high standards, and uncompromising commitment to integrity in action.

Dusan Djukich

(USA) Dusan Djukich

Dusan is co-founder and a Senior Partner for Corporate Reinvention Associates, a global coaching firm that specializes in individual and organizational performance.

He is the creator and developer of Straight-Line Coaching technologies. For the last 30 years, Dusan has been privileged to work with more than 5,000 entrepreneurs, Senior-Level Executives and highly committed individuals from all walks of life in creating unreasonable results with his unconventional coaching style.